Web AR with Adobe Aero - Contact Card

for a better user experience launching into portfolio and projects.

Why AR?

AR can make the onboarding experience more engaging and informative by overlaying digital content on the real world. This can help users to better understand the content on the website and to see how it relates to their own lives. AR can also be used to create more interactive experiences, such as games or quizzes, which can help users to learn more about the website and its content.

Overview

The problem:
The onboarding experience for visiting a website is often flat and uninspiring. Users type in an address to open the website and start browsing. This can be a missed opportunity to create engaging and memorable experiences for users.

The opportunity:
Augmented reality (AR) can be used to create a more immersive and interactive onboarding experience for users. By overlaying digital content thematic to the portfolio and interact with planets to launch their specific site page.

The scope:
This case study will explore how AR can be used to improve the onboarding experience for visiting a portfolio website. The specific steps involved in creating an AR portfolio-onboarding experience will be outlined, along with some of the benefits and challenges of using AR for this purpose.

Above is a mock-up of an AR-powered onboarding experience for my website. In this example, the user holds up their phone to scan a QR code on the business card. This launches an AR experience that allows users to see 3D planet models from my site in actions to immerse them in the interplanetary vision and then interact by tapping them to load their site page.

Process

The following is a brief process checklist for creating an AR-powered onboarding experience for a portfolio website:

Gather thematic assets or use pre-existing from the internet.
Create the AR experience using a platform like 8th Wall or Adobe Aero.
Create a QR code that links to the AR experience.
Place the QR code on the business card or other marketing materials.
Promote the AR experience to potential users.

Benefits of AR

There are several benefits to using AR for the onboarding experience for a portfolio website:

Increased engagement: AR can help to increase engagement with the website and its content.
Improved understanding: AR can help users to better understand the content on the website.
Increased conversion: AR can help to increase conversions by making it easier for users to find the information they are looking for.

Challenges of AR

There are also some challenges associated with using AR for the onboarding experience for a portfolio website:

Cost: AR can be expensive to develop and maintain.
Technology: AR requires users to have a smartphone or tablet with a camera.
Compatibility: AR experiences may not be compatible with all devices.

Conclusion

AR can be used strategically to improve the onboarding experience for visiting a portfolio website. You can provide users a preview of your brand and expand the storytelling experience within your website. However, given the tech industry it might be costly to create AR and users may have to navigate around new technology.