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Case Studies - TikTok Branded Effects

TikTok Branded Effect

TikTok's 2023 Creative Partner's Day

A Branded Effect with over 5.8K on-site creations for Branded Marketing Partners to try out and promote the uses of AR during events for a fun time. This Effect with multiple swipe-able screens with different 2D animation visuals invited partners and Creators to get together, have a conversation and participate in the puzzles tied with the effect at the onsite event. These effects introduce a memorable and fun additional component during events set in real life and encourage user's to generate fun content from the interactive elements.

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TikTok Branded Effect

Amazon Prime Video's 2022 release Paper Girls

A Branded Effect with over 56.4M views and 914 official video creations that rounded the platform’s most talented, versatile, and funniest Creators to the stage as they increased anticipation for the new series release. This Effect with 2D animation visual and custom sound invited Creators to participate with a healthy incentive to transport users into Amazon Prime Video’s recent show Paper Girls with an atmospheric effect to depict the show’s themes of Past, Present and Future. These effects introduce fun and interactive elements when the the user is creating their content.

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TikTok Branded Effect

EXPRESS Runway for Fashion week 2022

A Branded Effect with over 29.9M views where users take an immersive walk through to #expressyourself during Fashion Week ‘22. This Effect with 2D animation visual and background elements create the atmospheric touch of a Digital Runway for maximizing virtual user engagement during the fashion week. These effects are simple, straightforward and entertaining for users to create and share with their friends.

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TikTok Branded Effect

Planters CashewOKE launching new Flavored Cashews.

A Branded Effect with over 55.6M views to capture your snacking obsession while singing along to PLANTERS cashew-fied version of “Hungry Eyes”. This is a Karaoke themed effect with 2D animation visuals of the Cashew bouncing on syllables to mark the lyric with its timing in the song. Adding visual aid to the otherwise traditional jingle, excites users to be able to sing-along in real time and introduces new flavors and products from a memorable approach.

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TikTok Branded Effect

Macys Gift Finder for the Holiday Season 2022

A Branded Effect with over 54.8M views to assist and encourage users to select the perfect Macys Christmas holiday gift based on selected responses. This Quiz Effect with 2D animation visual allows users to answer multiple questions to curate an outcome, telling them which gift to buy during the holiday season. This AR effect engages users with brand elements that encourages a collaborative factor to share with friends.

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