TikTok Branded Effect
Amazon Prime Video's 2022 release Paper Girls
A Branded Effect with over 56.4M views and 914 official video creations that rounded the platform’s most talented, versatile, and funniest Creators to the stage as they increased anticipation for the new series release. This Effect with 2D animation visual and custom sound invited Creators to participate with a healthy incentive to transport users into Amazon Prime Video’s recent show Paper Girls with an atmospheric effect to depict the show’s themes of Past, Present and Future. These effects introduce fun and interactive elements when the the user is creating their content.