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Minute Maid for the new generation

What was once considered a drink for the mass market is now refreshed and rebranded with new flavors for the new era of Gen Alpha, Gen Z and 'Zillennials'.

/Branding Strategy, Creative Technology, Motion Graphics, Extended Reality (XR), Visual Design, Video Editing

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3 new flavors: Arctic Blaze, Cherry Glazed Mango, and Flaky Greenheart.

AR Filters

Launch the AR Filter by scanning the QR Code at the bottom of the cans.

Each flavor launches its own can in a wholesome environment.

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Turn on the sound to get your wholesome experience.

VR MANSION

A VR experience of the Minute Maid mansion to surround yourself with the new flavors launched during the product release.

Concept Video

Social Media Advertising and Title Sequence to denote and match with the rebranding.

User Journey - Situation 1

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User Journey - Situation 2

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