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Thinx is one of the top period underwear brands out there. They make washable, reusable underwear designed to replace or be used as an extra protection with menstrual products . Yet they're unknown to most because women fail to believe in the brand and it's reliability until after they use the product.

/Branding, Creative Technology, Strategy, Interface Design, Interactive Design, Project Management, UX & UI Design
Advertisement Copywriter: Griffin Mclaughlin, Software Developer: Samyak Kumar

Introducing flow.

The only period tracking app that gives you the ability to truly understand and work with your flow.

Introducing flow
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Select your preferred journey to start using flow

  • Track Cycle
  • Follow Pregnancy
  • Get Pregnant
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Personalize your journey with questions that help flow understand your cycle better

Set up Pages Mockup
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  • Thinx Branding
  • flow pants
  • About Thinx
  • Shop Thinx
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  • Track Period Journey
  • Your Cycle
  • Calendar Display
  • Cycle Insight
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  • Ovulation Cycle and
  • Insights
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  • Track Current Cycle
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  • Period Diary
  • Alexa Conversation
  • Flow Cycle Tracker
  • Flow Relief
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Thinx Branding

  • Learn about the period underwear, rebrand as flow pants
  • Use flow pants with the app, for a better period journey
  • Find more information about Thinx and other products by Thinx such as Speakx (bladder control underwear)
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Track Period Journey

  • View your flow in the form of a cycle and calendar, with past cycles and future predictions
  • View an analysis of your current and previous cycles, cycle length, history and symptoms
  • The flow app also tracks your cycle normality based on your period and cycle length, not based on the monthly dates, for better accuracy.
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Ovulation Cycle and Insights

  • View and track your ovulation cycle alongside your period cycle
  • Add a partner to track this cycle with you for an extra eye on your health
  • Personalize your pregnancy program, and learn about life adjustments in case of pregnancy and look for medical checkups near you
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Track Current Cycle

  • View and track your current cycle, add your current flow, and log tracking symptoms and other options
  • Look back to previously logged flow for any reference
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Period Diary

  • Your personal space throughout your flow, where you can feel most at home
  • Have period journey conversations with Alexa that are saved and segmented according to the period cycle, for a better period
  • Alexa conversations act as check-in for your period health, conversing about your day and period based on your current cycle and symptoms
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Alexa Skill
Add the skill to your Amazon Alexa through the Alexa app and start the conversation by saying one of the activation phrases Look through the process

Keep track of your activity, body, medical, vitality levels, and needs

  • Log physically to add onto the journaling experience
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Get some relief to your flow with podcasts, article snippets and videos personalized to your current cycle and symptoms

Why flow?

  • flow pants connectivity and easy of shopping within the app
  • Period and Cycle Length Tracking instead of Date-to-Date Tracking for Cycle Analysis
  • Parallel Tracking for Period and Ovulation Cycle
  • Period Diary - Journaling with Alexa Skill
  • Period Diary - Flow relief with period personalized content

Feel connected to Thinx in a way where you develop trust and loyalty towards the brand through flow, enough to eventually use the period underwear themselves

Out of Home advertisements

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Promotional advertisements

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  • Shannon | @shannydoots
  • Down-to-earth fashion influencer
  • 62k followers
  • Honest and aesthetic
Carefully selected influencers based on their audience and connections to allow for a better and more trusted communication platform
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  • Morgan Tyler | @findingmorgantyler
  • Fitness and healthy living
  • 372k followers
  • Free spirits, hard-working
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Rebranding the period underwear to flow pants, building trust & loyalty with the flow app and creating advertisements for a greater response

Alexa Skill - Process
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Back to flow
Have a Better Period with flow by Thinx